Tracking & Attribution Logic

Overview

Tracking and attribution in Deposyt determine which partner receives credit for a sale. This ensures commissions are accurately assigned and automated.

Follow the steps below to understand tracking and attribution logic in the Messages module.

Step 1: How Attribution Works

When a customer interacts with a referral link:

• Click is tracked
• Customer is tied to that partner
• Purchase is automatically attributed

Step 2: Attribution Rules

1. One Partner Per Customer
   • A customer is tied to only one partner at a time.
2. Attribution Carries Forward
   • Once assigned, future purchases remain tied to the same partner
   • Subscription payments continue earning
3. Last Click or First Click (Based on Setup)
   • You can define whether first-click or last-click determines attribution
4. Manual Override
   • Attribution can be assigned or updated manually:
     • In invoices
     • In Virtual Terminal
     • During order editing

Step 3: Example

• Customer clicks Partner A’s link
• Later clicks Partner B’s link and makes a purchase

Depending on your setup:

• First click → Partner A earns
• Last click → Partner B earns

Step 4: Best Practices

• Keep attribution rules simple
• Communicate rules clearly to partners
• Avoid changing rules frequently

Summary

Attribution determines who gets paid. Deposyt automates tracking, but your defined rules control how commissions are assigned.